{"product_id":"smart-mama-diaper-bag-all-one-changing-backpack","title":"Smart Mama - All-in-One Changing Backpack","description":"\u003cp\u003eCarry everything your baby needs in one organised, comfortable pack with the \u003cstrong\u003eSmart Mama Diaper Bag\u003c\/strong\u003e. Thoughtfully divided pockets keep nappies, wipes, bottles and spare clothes \u003cstrong\u003eneatly sorted and easy to reach\u003c\/strong\u003e, so you spend less time rummaging and more time with your little one. Designed around real parenting days, it keeps everything from spare outfits to snacks and soothers in its place, so you can find what you need one-handed while holding your baby.\u003c\/p\u003e\u003cp\u003eInsulated bottle pockets help keep feeds at the right temperature, while the \u003cstrong\u003ewipe-clean lining\u003c\/strong\u003e handles the inevitable spills of parenting life. Padded backpack straps spread the weight evenly across your shoulders, and handy stroller hooks let you \u003cstrong\u003eclip the bag to your pram\u003c\/strong\u003e for truly hands-free days out. The roomy main compartment swallows a surprising amount of kit, yet the bag still looks smart slung over a shoulder or clipped to the pram.\u003c\/p\u003e\u003cp\u003eStylish enough for mums and dads alike, the Smart Mama comes with a \u003cstrong\u003efold-out changing mat\u003c\/strong\u003e for on-the-go nappy changes, and the gender-neutral colours mean either parent can happily carry it on the school run or a day out. It makes a wonderfully practical gift for new parents. Keep small accessories and loose parts out of reach of children, and always supervise your baby during changing and feeding.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Baby changing backpack\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003ePockets:\u003c\/strong\u003e Insulated bottle and storage pockets\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e Fold-out changing mat\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eCarry:\u003c\/strong\u003e Padded straps and stroller hooks\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eSafety:\u003c\/strong\u003e Keep small parts away from children\u003c\/li\u003e\u003c\/ul\u003e","brand":"Maison Elmora","offers":[{"title":"Grey","offer_id":54804125122903,"sku":null,"price":49.95,"currency_code":"EUR","in_stock":true},{"title":"Pink","offer_id":54804125155671,"sku":null,"price":49.95,"currency_code":"EUR","in_stock":true},{"title":"Purple","offer_id":54804125188439,"sku":null,"price":49.95,"currency_code":"EUR","in_stock":true},{"title":"Blue","offer_id":54804125221207,"sku":null,"price":49.95,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":54804125253975,"sku":null,"price":49.95,"currency_code":"EUR","in_stock":true},{"title":"Red","offer_id":54804125286743,"sku":null,"price":49.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/3843\/0807\/files\/images-0_97542392-d610-4ec4-9203-23e30c378e69.jpg?v=1787921524","url":"https:\/\/maisonelmora.com\/en\/products\/smart-mama-diaper-bag-all-one-changing-backpack","provider":"Maison Elmora","version":"1.0","type":"link"}